Fraud sucks. Fight back.

Shopify Protect provides free fraud protection for Shop Pay transactions. When merchants get hit with a fraudulent chargeback, Shopify will cover their costs.

To bring this product to market we had the challenge of showcasing the level of protection to our merchants, while there simply wasn’t any changes to the merchant experiences outside of a new icon in the product.

Concept creation

Shopify Protect is one piece of a much larger payments landscape for Shopify’s merchant. While we were thinking through how to market this new product, we had to keep in mind all of the products it would stand beside such as Shopify Payments, Shop and Shop Pay itself. We really focused in on bringing colors and tone of voice in from these areas to help maintain a consistent experience for merchants.

As a part of the concepting phase, our content designer and I came up with many unique ways explain Shopify Protect to merchants. One of my favorites that didn’t make the cut was to fiend of fraud with a Rube Goldberg machine, think Home Alone.

We ending up focusing on a forcefield against fraud, a non tangible layer of protection that guards our merchants goods.

First renderings

As soon as we nailed down the concept, it was clear it would be best represented in 3D. We partnered with the great folks at Good Secrets to bring the vision to life in just a few weeks. With the short timeline we were limited by what we could create and the amount of revisions we could account for. With a strong vision and direction upfront, we were able to select a handful of the top fraudulently purchased items from stock rendering and focus our time on creating a futuristic forcefield.

Connecting the dots

Throughout the project we knew there would be a series of performance ads, organic social posts and ads, blog posts, and a comprehensive email series that would bring this new product to our merchants. We were able to bring the forcefield to live in still form as well to meet the needs of these medium and still drive merchant interest.

Role

Strategy
Creative Direction
Web & Campaign Design
Production Lead

Teamwork

Darren White
Paula Murmann
Carolyn McNeillie
Kelsey Petrie
Good Secrets
Carlos Weisz