Daina Lightfoot —
Creative Director & Designer

Shopify X Doodles

Introducing tokengated commerce. Connect NFT your wallet to unlock next level shopping experiences. View Case Study

Shopify Protect

Introducing Shopify’s forcefield against fraud. Shop Pay’s free, built-in chargeback protection

View Case Study

Shopify Capital Brand Playbook

Creating a source of truth and baseline for Shopify Capital’s foundational content and visual brand experience.

Case Study Coming Soon

Abstract Notebooks

A brand refresh that signals change, rebuilds trust and introduces the companies second software product. View Case Study

Abstract x AdobeXD

The physical and digital experience surrounding the launch of Abstract’s Adobe XD integration. View Case Study

Dipsea

Guidelines to support the evolution of Dipsea illustrations as their content library and user base grows. View Case Study

Droplet

Branding and guidelines for the first company to ever do blood testing through menstrual blood. View Case Study

Mesosphere

A complete overhaul of the IoT company’s logo, brand guidelines and website. View Case Study

Dropbox Pro

The creation of a new landing page along with concepts for continued multi-variant testing. View Case Study

Various illustrations

A collection of some of my favorite illustrative pieces from both client and personal projects. View Illustrations