Daina Lightfoot —
Creative Director & Designer
Shopify X Doodles
Introducing tokengated commerce. Connect NFT your wallet to unlock next level shopping experiences. View Case Study
Shopify Protect
Introducing Shopify’s forcefield against fraud. Shop Pay’s free, built-in chargeback protection
View Case Study
Shopify Capital Brand Playbook
Creating a source of truth and baseline for Shopify Capital’s foundational content and visual brand experience.
Case Study Coming Soon
Abstract Notebooks
A brand refresh that signals change, rebuilds trust and introduces the companies second software product. View Case Study
Abstract x AdobeXD
The physical and digital experience surrounding the launch of Abstract’s Adobe XD integration. View Case Study
Dipsea
Guidelines to support the evolution of Dipsea illustrations as their content library and user base grows. View Case Study
Droplet
Branding and guidelines for the first company to ever do blood testing through menstrual blood. View Case Study
Mesosphere
A complete overhaul of the IoT company’s logo, brand guidelines and website. View Case Study
Dropbox Pro
The creation of a new landing page along with concepts for continued multi-variant testing. View Case Study
Various illustrations
A collection of some of my favorite illustrative pieces from both client and personal projects. View Illustrations